34
ghostbusters
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great450.72avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.00–£28.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.63avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-39.9%90-day search growth — must beat 0% to launch
Market size
Bad£15K£15K/yr · 596K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale