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42

ghost spider

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A small market ($52K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 14Conversion 56Competition 75Returns 92Price range 25Avg price 43Brand share 21Review moat 74Quality gap 23

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good530.94

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£11.12

avg listing price — sweet spot $15–$100

Price range

Okay£4.18–£18.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-21.7%

90-day search growth — must beat 0% to launch

Market size

Bad£52K

£52K/yr · 99K searches