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ghost mask
Skip itPrices mostly outside the sweet spot ($4.29–$13.48) — this niche doesn't clear our bar today.
Review moat
Great252.21avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Market size
Bad£20K£20K/yr · 89K searches
Price range
Bad£4.29–£13.48cheapest to priciest tracked listing — scored on the share inside $15–$100