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ghost band
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great279.37avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.23–£58.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.87avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£23K£23K/yr · 88K searches
Signals Low Review Barrier