56
garter
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great279.52avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.2%90-day search growth — must beat 0% to launch
Market size
Okay£104K£104K/yr · 256K searches
Avg price
Bad£6.78avg listing price — sweet spot $15–$100
Price range
Bad£3.03–£15.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier