38
garfield
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great120.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.70avg listing price — sweet spot $15–$100
Price range
Good£8.57–£24.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Market size
Bad£19K£19K/yr · 158K searches