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game of thrones merchandise
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great312.52avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Good£12.52avg listing price — sweet spot $15–$100
Price range
Okay£3.41–£24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Market size
Bad£22K£22K/yr · 97K searches
Signals No Dominant Brand