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52

gabbys dollhouse

Worth a look

Shows low returns (1.0%), but soft demand (-33.8% this quarter) keeps it on the watch list.

Market size 79Growth 8Conversion 42Competition 80Returns 95Price range 73Avg price 55Brand share 25Review moat 43Quality gap 23

Returns

Great1.0%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Market size

Great£1.1M

£1.1M/yr · 2.6M searches

Price range

Good£3.71–£45.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.58

avg listing price — sweet spot $15–$100

Review moat

Okay2,158.07

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-33.8%

90-day search growth — must beat 0% to launch