42
fur shawl
Skip itSoft demand (-58.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great237.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.38avg listing price — sweet spot $15–$100
Price range
Great£8.17–£42.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£33K£33K/yr · 143K searches
Returns
Bad11.3%return rate — above 5% kills the launch gate
Growth
Bad-58.1%90-day search growth — must beat 0% to launch
Signals High Returns