55
funny hats
Worth a lookShows low returns (1.4%), but a small market ($106K/yr) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great309avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+33.5%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Okay£3.19–£23.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.12avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£106K£106K/yr · 480K searches
Signals Low Review Barrier