64
frozen
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Market size
Great£1.4M£1.4M/yr · 1.8M searches
Price range
Great£1.19–£103.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,235.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.17avg listing price — sweet spot $15–$100
Growth
Bad-19.3%90-day search growth — must beat 0% to launch