46
frog costume
Skip itSoft demand (-57.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible70.4avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Good£14.62avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.97–£24.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£38K£38K/yr · 90K searches
Growth
Bad-57.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand