52
friendship
Worth a lookShows low returns (0.5%), but a small market ($38K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Good1,066.49avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.46–£33.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.37avg listing price — sweet spot $15–$100
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 157K searches
Signals No Dominant Brand