36
friday night dinner
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible61.75avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.90avg listing price — sweet spot $15–$100
Price range
Okay£3.18–£20.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 136K searches
Signals Low Review Barrier