51
fossil
Worth a lookShows low returns (0.9%), but soft demand (-5.6% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£25.00avg listing price — sweet spot $15–$100
Price range
Great£6.60–£98.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,534.55avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£113K£113K/yr · 166K searches
Growth
Bad-5.6%90-day search growth — must beat 0% to launch