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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 17Conversion 18Competition 66Returns 93Price range 79Avg price 74Brand share 9Review moat 70Quality gap 21

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great£5.49–£54.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.83

avg listing price — sweet spot $15–$100

Review moat

Good718.57

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Good£317K

£317K/yr · 1.5M searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.3%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand