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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 75Conversion 46Competition 19Returns 97Price range 49Avg price 76Brand share 0Review moat 67Quality gap 28

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great£15.20

avg listing price — sweet spot $15–$100

Growth

Good+60.0%

90-day search growth — must beat 0% to launch

Review moat

Good823.47

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£4.48–£25.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad£50K

£50K/yr · 90K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand