30
football studs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great411.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Okay£9.68avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 126K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad£6.05–£15.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-44.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand