59
football on a string
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Growth
Great+96.6%90-day search growth — must beat 0% to launch
Review moat
Great355.4avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.78avg listing price — sweet spot $15–$100
Price range
Great£3.95–£49.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£23K£23K/yr · 55K searches