64
football kit
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£20.41avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great£5.70–£88.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+76.8%90-day search growth — must beat 0% to launch
Review moat
Good683.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£32K£32K/yr · 471K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand