39
football kit bag
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£15.53avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Good£6.21–£29.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,946.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 93K searches
Brand share
Bad99%top-5 brand share — brand-locked demand