40
football gear
Skip itPrices mostly outside the sweet spot ($5.38–$14.28) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Good£620K£620K/yr · 1.9M searches
Review moat
Good1,335.59avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£5.38–£14.28cheapest to priciest tracked listing — scored on the share inside $15–$100