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football boots
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible£23.57avg listing price — sweet spot $15–$100
Price range
Great£6.22–£66.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good647.62avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£157K£157K/yr · 2.5M searches
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Returns
Bad6.2%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Returns