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football bibs
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Review moat
Great300.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.89avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good£6.21–£27.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£47K£47K/yr · 158K searches