44
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Skip itSoft demand (-42.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Review moat
Great493.93avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.96avg listing price — sweet spot $15–$100
Price range
Good£6.31–£26.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£299K£299K/yr · 2.1M searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.7%90-day search growth — must beat 0% to launch