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fluffy pyjamas women
Skip itSoft demand (-63.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Good£14.60avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good943.45avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.97–£30.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£15K£15K/yr · 199K searches
Growth
Bad-63.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand