42
fleece
Skip itSoft demand (-41.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible£25.71avg listing price — sweet spot $15–$100
Price range
Great£5.70–£74.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Okay2,681.27avg incumbent reviews — the moat a new listing must climb
Market size
Okay£107K£107K/yr · 1.3M searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-41.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale