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fleece jacket women
Skip itSoft demand (-51.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great£17.90avg listing price — sweet spot $15–$100
Price range
Great£6.96–£49.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,367.76avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Bad£35K£35K/yr · 851K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand