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fleece gloves
Skip itSoft demand (-84.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good£2.75–£34.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,279.34avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.84avg listing price — sweet spot $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£14K£14K/yr · 71K searches
Growth
Bad-84.7%90-day search growth — must beat 0% to launch