53
flat cap
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-24.6% this quarter) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Great£4.12–£50.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,204.69avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Okay£11.84avg listing price — sweet spot $15–$100
Market size
Okay£261K£261K/yr · 852K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand