42
flannel shirt
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Price range
Great£9.07–£36.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.79avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Bad4,031.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 378K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale