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54

fitflops women

Worth a look

Shows demand growing +269.6% this quarter, but weak search conversion (1.1%) keeps it on the watch list.

Market size 16Growth 99Conversion 14Competition 97Returns 30Price range 69Avg price 67Brand share 23Review moat 42Quality gap 63

Growth

Incredible+269.6%

90-day search growth — must beat 0% to launch

Competition

Incredible11%

top-5 click share — an open shelf

Price range

Good£7.29–£31.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.99

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,312.95

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad£64K

£64K/yr · 414K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals Trending