64
fishing scales
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good533.35avg incumbent reviews — the moat a new listing must climb
Growth
Good+57.5%90-day search growth — must beat 0% to launch
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.22avg listing price — sweet spot $15–$100
Price range
Good£4.92–£31.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£106K£106K/yr · 120K searches
Signals Low Review Barrier