30
finding nemo
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good559.31avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad£5.45–£17.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£21K£21K/yr · 202K searches
Signals Low Review Barrier