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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Conversion
Incredible40.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good644avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.18avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad£35K£35K/yr · 11K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.64–£14.90cheapest to priciest tracked listing — scored on the share inside $15–$100