67
fan hat
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Incredible39.96avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good£13.25avg listing price — sweet spot $15–$100
Price range
Okay£5.56–£24.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£19K£19K/yr · 73K searches