40
family passport holder for 4
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Growth
Good+32.8%90-day search growth — must beat 0% to launch
Avg price
Okay£11.88avg listing price — sweet spot $15–$100
Review moat
Okay2,620.88avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.37–£21.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£67K£67K/yr · 243K searches