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face covering mask
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£18.64avg listing price — sweet spot $15–$100
Price range
Good£2.75–£45.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,327.85avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 132K searches
Brand share
Bad98%top-5 brand share — brand-locked demand