53
f1
Worth a lookShows low returns (0.8%), but soft demand (-9.1% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£17.42avg listing price — sweet spot $15–$100
Price range
Great£1.28–£65.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good£618K£618K/yr · 1.9M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,086.65avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.1%90-day search growth — must beat 0% to launch