49
everton
Skip itA small market ($153K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great207.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.01avg listing price — sweet spot $15–$100
Price range
Good£4.91–£25.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£153K£153K/yr · 323K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Signals Low Review Barrier