45
england rugby shirt
Skip itSoft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£33.02avg listing price — sweet spot $15–$100
Review moat
Great179.03avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Price range
Great£5.12–£95.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£43K£43K/yr · 193K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.9%90-day search growth — must beat 0% to launch