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engagement rings
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Great£56.04avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Good567.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Price range
Okay£3.55–£309.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 422K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price