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encanto costume
Skip itSoft demand (-75.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great139.7avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.31avg listing price — sweet spot $15–$100
Price range
Good£2.43–£29.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£15K£15K/yr · 45K searches
Growth
Bad-75.1%90-day search growth — must beat 0% to launch