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emerald necklace
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Review moat
Great277.72avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.45avg listing price — sweet spot $15–$100
Price range
Great£4.18–£56.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£30K£30K/yr · 109K searches