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elmo
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Good565.8avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.94–£29.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.25avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 147K searches
Brand share
Bad97%top-5 brand share — brand-locked demand