40
elastic laces
Skip itPrices mostly outside the sweet spot ($3.06–$6.82) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£168K£168K/yr · 606K searches
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad7,365.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.66avg listing price — sweet spot $15–$100
Price range
Bad£3.06–£6.82cheapest to priciest tracked listing — scored on the share inside $15–$100