43
eeyore
Skip itSoft demand (-31.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great£6.67–£65.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.32avg listing price — sweet spot $15–$100
Review moat
Good643.07avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£79K£79K/yr · 185K searches
Growth
Bad-31.4%90-day search growth — must beat 0% to launch