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easter bunny
Skip itSoft demand (-70.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good£3.88–£46.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good619.24avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.27avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 152K searches
Growth
Bad-70.0%90-day search growth — must beat 0% to launch