43
earring stack
Skip itPrices mostly outside the sweet spot ($8.25–$14.25) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great357avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.80avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£91K£91K/yr · 350K searches
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Price range
Bad£8.25–£14.25cheapest to priciest tracked listing — scored on the share inside $15–$100