47
earring holder
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,013.38avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.31–£29.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.78avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 248K searches
Growth
Bad-28.2%90-day search growth — must beat 0% to launch